BigHit Entertainment is taking MGM Media to court after the latter opened up pre-orders for several, non-licensed BTS items, including:
- BTS photo book titled “BTS Special in Depth”
- BTS DVD
- BTS photocards
BigHit did not give MGM permission to use BTS’ image and name, and now they’re taking the company to court for this violation.
This hasn’t been the first time that BigHit clashed with MGM.
BTS’ company took MGM to court back in November 2018 when MGM tried to pull a similar stunt regarding a photobook titled, “BTS History Special in Depth“, which was supposedly celebrating BTS’ 2000th day since their debut.
BigHit won that legal battle after the Seoul Southern District Court ruled that,
“MGM must not print, bind, manufacture, copy, distribute, sell, or export any photo books/DVDs/blu-rays/stills/bromides/posters/autographed paper using BTS and its members’ images and names without permission.”
If MGM violated that order, they would have had to pay BigHit 20 million won a day, which is approximately $17,900 USD.
So we actually have no idea what MGM is thinking by putting out yet another BTS product without permission.
We hope Big Hit destroys them in court.