It’s sad news to all EXOtics, but we all knew that it was coming.
Let’s just be grateful that it stayed open for much longer than expected!
The store enjoyed immense popularity and foot traffic, much to the surprise of SM Entertainment, which is why it wasn’t closed down in October like planned.
There are two reasons that I can think of as to why SM Entertainment wants to close down BWCW now.
One, people aren’t shopping there as much as they used too… or two, EXO is gearing up for a new comeback, which means a new concept, which means they have to forgo their schoolboy/wolf concept.
Whatever the reason, hopefully EXO gets another pop-up shop in the near future. We already know that it’ll be a huge hit amongst fans (and also a huge hit to their wallets).
Until then, you still have a few days to shop at BWCW!